![]() ![]() Pomelo customers looking to pick up their online orders can do so by scanning a QR code at a self-service kiosk before proceeding to a fast lane to collect their packages. ![]() Representing a true omnichannel experience, Pomelo Pick Up combines the convenience of online shopping with the surety afforded by offline retailing, which lets customers test out a product’s look and feel.Īs a fully tech-enabled process, Pomelo Pick Up is geared towards shopping habits of modern consumers that place a premium on convenience. “As a fashion brand with tech DNA that places customer experience at the forefront, we’re excited to finally launch a core tech-driven Pomelo offering to better meet the needs of our Singapore shoppers.” ![]() “Features like Pomelo Pick Up, which allow customers to try on their online purchases and only pay for what they take home have proven to be extremely successful in Thailand. “Our omnichannel strategy is built upon our ability to provide a variety of retail options,” says Pomelo Fashion chief executive officer David Jou. While Pomelo is not unfamiliar to Singaporeans, having already served the Singapore market for six years since 2013, the flagship store rounds out Pomelo’s omnichannel strategy, offering customers a seamless online-to-offline (O2O) experience across desktop, mobile and offline channels. Pomelo’s regional expansion represents their bid to bring a successful omnichannel business model to the Southeast Asian fashion and lifestyle industry. The largest Pomelo store to date, and the first outside of its native Thailand, the store boosts the brand’s Southeast Asian presence to nine outlets. OMNICHANNEL fast fashion company Pomelo opened its Singapore flagship store on Jat. The 6,000 square feet store will house Pomelo’s full catalogue of 8,000 products.Pomelo app’s ‘In-Store Mode’ will debut for the first-time ever in Singapore. ![]()
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